Privacy Policy

Last Updated: 2026

Mary's Driving School ("we," "us," "our," or "Company") operates the marys-driving-school.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, particularly in relation to betting apps and gambling affiliate content.

Information We Collect

We collect information in the following ways:

• Personal Information: Name, email address, and any other details you voluntarily provide through contact forms or account registration.
• Technical Data: IP address, browser type, device type, and operating system.
• Cookies: Persistent and session cookies to enhance your browsing experience and track affiliate activity.
• Usage Data: Pages visited, time spent on site, referral sources, and clicks on affiliate links.

How We Use Information

We use collected information for the following purposes:

• Analytics and understanding user behaviour on our website.
• Affiliate tracking to monitor referrals and commissions from partner casinos and betting platforms.
• Site improvement and optimisation of user experience.
• Responding to your inquiries and providing customer support.
• Compliance with legal obligations and fraud prevention.

Cookie Policy

Our website uses the following types of cookies:

• Essential Cookies: Required for site functionality and security.
• Analytics Cookies: Track user behaviour to improve our website.
• Affiliate Cookies: Monitor affiliate links and referral activity for commission purposes.
• Marketing Cookies: Enable targeted advertising and retargeting campaigns.

You may opt-out of non-essential cookies through your browser settings. Please note that disabling cookies may affect website functionality. You can also use industry opt-out tools to manage your cookie preferences across multiple websites.

Third-Party Links

Our website contains links to external casinos, betting apps, and affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing your information or engaging in any transactions. Your use of third-party platforms is governed by their respective privacy policies, not ours.

Your Rights

Under UK and EU data protection law (including the UK GDPR and Data Protection Act 2018), you have the following rights:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data ("Right to be Forgotten").
• Right to Restrict Processing: Limit how we process your information.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt-out of certain processing activities, including marketing.
• Rights Related to Automated Decision-Making: Request human review of automated decisions.

If you are located in the United States, you may have rights under the California Consumer Privacy Act (CCPA) or similar state privacy laws. To exercise any of these rights, please contact us using the details below.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically:

• Contact information is retained for up to 3 years after last interaction.
• Affiliate tracking data is retained for the duration of our affiliate relationship plus 7 years for accounting purposes.
• Analytics data is retained for up to 12 months unless used for legal or compliance purposes.
• Cookies are retained according to their type; session cookies are deleted upon browser closure, while persistent cookies may remain for up to 2 years.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our privacy practices, please contact us at:

Email: privacy@marys-driving-school.co.uk

We will respond to your request within 30 days of receipt, or as required by applicable data protection legislation. If you believe we have violated your privacy rights, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.